I must have asked the right question to finally start getting the right responses. Since no one wants to answer me honestly, I can only assume that it's surreptitious, and we have to consider pulling our project from this medium.
You know, I sometimes ponder if working on the story and details is more necessary than the game itself. Its... technically work, just not direct.
Like for me specifically I never stop evolving the story based on what avenues I can approach in gameplay and then I get anxious thinking "hey good thing I thought about that now instead of later". Repeat ad nauseam.
So my office building has 8 individually rented offices in it; 3 of which are social workers and 2 are marriage therapists... Unsurprisingly it always sound very angry out there. Glad I have my own private entrance.