I believe that, as content creators, we must all at some point come to terms with the idea that ideas are cheap, plentiful, and, to a greater or lesser extent, worthless. Rather, it is the execution of these ideas which makes them good or bad. To provide an example, the fundamental idea behind Mario is that a plumber from italy gets teleported into mushroom land and must eat flowers to throw fire, smash bricks with his head to get gold coins, and jump on plants and bullets to rescue the princess from a fire breathing turtle. If it wasn't already a success, it would sound like the ravings of a madman. Here's another: Sonic is a blue hedgehog in red sneakers who eats chilli dogs and runs very fast, and his goal is to use 7 glowing rocks to defeat "Eggman" and his army of robots with animals inside. None of it's wrong, all of it sounds silly when phrased like this, and yet Sonic is a household name among people who don't even play games at all. But this thinking could hypothetically lead someone to the conclusion that ideas don't ever matter, and I do disagree with that, to a point. So, I was wondering, where do you devs, artists, programmers, composers, and anybody else I'm missing come down on ideas, from a sort of abstract point of view? They don't strictly have to be game ideas, they could be ideas for songs, or art pieces, or anything, really.