High Fantasy is 36%/64%
Japanese is 33%/66%
Western RPG is 26%/74%
Action RPG is 20%/80%
Turn-based Strategy is 11%/89%
Females: 126
Males: 373
Which is just on average under one third about (2.9ish).
So its MUCH closer to 1/3rd than 2/3rds. In fact, its a little less than 1/3rd.
It's like going into a conversation with three people, two of them say they want pizza, the last one says they want hamburgers. You decide to ignore the last person and listen to the ones who want pizza ... but never go for hamburgers every once in a while?
This is exactly right, the problem is with folks asserting that the female presence is such a dominant (or under-represented) force in the industry. So they must be catered too or appeased, which ultimately produces works that they themselves rarely enjoy. Again, this can be seen in the comic book industry and in gaming as a whole.
The "problem" we as developers face is the pressure to abandon traditional storytelling methods and adhere to modern ascetics which will not be as timeless as the narrative traditions that came before. Again, please keep in mind that I have a "Sex" selection option in my game. You can choose to be male or female. You can even go full Ghostbusters 3 and be all females if that is what the player chooses.
That said, my game is a large project and I am not using a traditional narrative. But for those who do want to go with something more traditional (like Legend of Zelda, FF7, etc.), they're going to find it difficult to garner the same success if they are "pandering" to a female audience and treading on eggshells.
Case-in-point, even the women here in this thread who are calling for consideration are (by their own admission) not exactly "Girly-Girls" with Sham conveying that she sought out action figures as a young girl, etc.
Your analogy is completely spot on, but you're just seeing it from the wrong angle.
Lets imagine you run a pizza store. You make AWESOME pizza. Everyone loves your pizza. Then someone comes in and demands a hamburger. So, you decide to change up your menu. You give less space for making pizzas and spend less money on pizza resources but now you sell burgers too. Only, the only people enjoying the burgers are about a third of your customer base and the quality of your pizza has been lowered.
That is the best analogy I can give. You might automatically think "Whys it matter?" now you've got a third more customers?
But you don't, not really, because the people demanding hamburgers still would have purchased a pizza. All you've managed to do is alienate the majority of your consumers. Its bad business.
As for the Lara Croft example given, I refer back to my original post... what were the original Tomb Raider games about?
Platforming Adventure, exploration, and polygon boobies.
What was Uncharted about?
Much the same thing right... but which one has more fighting?
Of course, Lara has since undergone the Ripley treatment and become a badass but that was not the premise of her game. The premise of her game was that she was a Tomb Raider, an acrobat, a gymnast, etc.
Even her use of firearms as the predominant weapon is a way of distancing herself from her attackers so we as male consumers are not "triggered" (for lack of a better word) by seeing her getting her butt-kicked.
If you're thinking "Men won't like playing games with female protagonists" I think you're misunderstanding me. Likewise, I'm quite sure that there are many women that play male characters (I know three girls who used to play male characters with me back when we played Archage).
Likewise, Link is beloved by many; men and women alike. But that said, who is more popular?
Shulk or Zelda?
Who is more iconic, Shulk or Zelda?
The Gender Roles do not NEED to deter people or be perceived as a negative thing. Men and women traditionally play different roles in stories and there is nothing wrong with that. And statistics show that the majority of people (men and women) prefer these traditional narratives than when "progressiveness" is forced on them in a ham-fisted manner.
Its a bit like the communism of consumerism.
You run a pizza joint, a few loud people come in demanding hamburgers so you have to change things up. Then to keep the doors open you need to force every third person to buy a hamburger. Only, maybe not every third person WANTS that hamburger. But now people are getting hamburger topping on their pizza whether they like it or not. Its the only way to give "everyone" what they want.