Problem is that when it is on steam, MOST people assume the game/software is legitimate. I'm probably one of the few who would look at a game I bought and go: Hmmm... I wonder if this game is actually by this 'developer'. Granted, in some cases it is a lot more obvious for me due to the fact that I do beta testing and might come across a game/program I beta tested for one developer and find it under some other developer's name with a different title... Kind of an instant red flag there. Or I might recognize the style of a specific writer/artist/programmer/etc. Or I might notice unusual activity when I'm running the game/software.