Tips for Running a Crowdfunding Campaign

[limiTraveler]

Hello all,

I was scrolling through my Feedly feeds and came across this gem. I know many of you are trying to drum up funding for your games using crowdfunding platforms like Kickstarter or just plain old Paypal donations. Here is an article from Entrepreneur.com with some really good tips about running successful social funding campaigns:

Avoid these 5 Crowdfunding Mistakes

Here one tip I found to be particularly interesting:

Mistake No. 4: Thinking everything happens online

Not every campaign has the mass appeal of the Coolest Cooler, which at press time had raised more than $7.5 million on Kickstarter—well past its $50,000 goal—with 31 days to go on its campaign. The cooler's inventor, Ryan Grepper, bills it as "a party disguised as a cooler, bringing blended drinks, music and fun to any outdoor occasion."

That doesn't mean you can't host a party to spark that same kind of interest. Whether you hold a backyard barbecue or movie screening—or your public relations firm organizes an attention-grabbing press event—it will give you exposure, said Swart, adding, "Event-driven marketing still works."

The key is identifying your "community of interest" and figuring out how to attract those who have a natural affinity for your project. "You have to figure out how that community likes to come together," Swart said.

Since many of us live online, it's easy to think the world revolves around the Internet. The reality is that only a small percentage of people are active enough online to even know about Kickstarter, let alone donate money. So don't forget to do some offline marketing in your local area to get people interested in your game.

Anyway, hope this helps.

P.S. If I come across any more interesting crowdfunding articles, I'll just add them to this thread if people are interested in that.