Usually the very start of any marketing is knowing your target audience. Some marketers even go so far as to say that you should write down the sorts of traits this target audience has. His or her personality, their likes and dislikes, why they choose the product your creating. Some even say to go as far as to name this audience, like Dave the Turn-based Gamer or Sheila the Horror RPG Fanatic. I thought it might be a fun--and useful--exercise for us to start brainstorming or thinking about our target audiences. For me, my target audience likes Turn-based RPGs. They either grew up with the classics like Final Fantasy 6 and Chrono Cross (SNES and PSX era) or they're so fed up with modern games these days that they look towards the classics for their gaming. Essentially they like the strategic battles that Turn-based RPGs give, and, like the classic RPGs they grew up with, are drawn to these types of games trained to believe that TBRPGs tend to have a focus on story. They love a good story with characters they can care about and lore they can obsess over. Oh, and they like a good soundtrack--something that will have them whistling the tune. I think my target audience is probably in their mid 20s to mid 30s. They've been playing games for a long time and they usually don't just play the most recent game released (the new gaming fad). They have a specific genre they like (TBRPGs) and don't tend to branch too far (unlike me--who plays everything and anything so long as it's good). I also don't think my target audience necessarily cares about graphics. They want a game that looks nice--usually a variety of colors help--but they aren't looking for Death Stranding-level graphics (after all, how many turn-based RPGs have Death Stranding-level graphics? Very few, if any). To do this exercise, it's best to think--why do you like the type of game you're making? I'm making a turn-based RPG that's heavily religious and psychological, like Xenogears. It mixes both fantasy and science fiction. The reason I like these types of games is usually because I've always liked when worlds mix fantasy and science fiction (and think games do this well, unlike books or movies) and I am usually drawn to TB RPGs because I immediately think they've got a focus on story (whether they actually do or don't--my mind immediately goes there because of the all the TB RPGs I played back in the day). The more we think about our target audience, the more focused...and, dare I say it, targeted...we can be with those audiences. Might as well sell your game to the people who want to buy it and play it then to people who just aren't into whatever type of game you're making.